USER EXPERIENCE: THE BEGINNER’S GUIDE

COURSE DESCRIPTION

User experience, or UX, has been a buzzword since about 2005, and according to tech research firm Gartner, the focus on
digital experience is no longer limited to digital-born companies anymore. Chances are, you’ve heard of the term, or even
have it on your portfolio. But, like most of us, there’s also a good chance that you sometimes feel unsure of what the term
“user experience” actually covers.

WHAT YOU WILL LEARN?

• An introduction to the areas of study categorized under the umbrella of “user experience”
• Key design principles established over the last four decades that together form the basis of a user’s experience of a product or service
• Key psychological principles that underlie these design principles
• What cognitive processes underlie human-computer interaction, and how to design with this knowledge in mind
• How visual perception affects the viewing experience
• Examples of good and bad design to help you avoid common mistakes
• The importance of usability over aesthetics

TARGET AUDIENCE

• UX designers looking to boost their work experience with evidence-based knowledge as well as hands-on learning
• Project managers who want to build user-centered products that stand out from the competition
• Software engineers interested in understanding user experience
• Entrepreneurs who want to gain a deep understanding of user experience so as to ship the best products
• Marketers looking to gain a holistic view of what constitutes a user’s experience with a product or brand
• Newcomers to design who are considering making a switch to UX design

COURSE OUTLINE

Lesson 0: Welcome and Introduction
A Beginner’s Guide to User Experience
An introduction to courses from the Interaction Design Foundation
Let our community help you
How to earn your Course Certificate
Meet your peers online in our discussion forums
Meet and learn from design professionals in your area
Gain Timeless Knowledge Through Courses From The Interaction Design Foundation
Mandatory lessons vs. Optional lessons
A mix between video-based and text-based lesson content

Lesson 1: Introduction to User Experience
Welcome and Introduction
What is User Experience?
Why is UX Design so Important
Mind the Empathy Gap
Usability: A part of the User Experience
Human Centered Design

Lesson 2: Why You Should Care about User Experience
Welcome and Introduction
How to Sell UX Design to Clients
User Research: What It Is and Why You Should Do It

Lesson 3: Understanding User Experience
Welcome and Introduction
Marc Hassenzahl’s Introduction to User Experience
Marc Hassenzahl’s Guidelines for Experience Design
Marc Hassenzahl’s Future Directions for Experience Design
An Experience Story -Discussion

Lesson 4: Three Aspects of Product Experience
Welcome and Introduction
Norman’s Three Levels of Design
Visceral Level of Processing
Behavioral Level of Processing
The Reflective Level of Emotional Design
Identifying Examples of Norman’s Three Types of Design

Lesson 5: Emotion and Experience
Welcome and Introduction
Emotions in Systems
Application Areas
Crackers Case Study
Designing for Peak Experience

Lesson 6: Design Thinking
Welcome and Introduction
5 Stages in the Design Thinking Process
Stage 1 in the Design Thinking Process: Empathise with Your Users
Stage 2 in the Design Thinking Process: Define the Problem and Interpret the Results
Stage 3 in the Design Thinking Process: Ideate
Stage 4 in the Design Thinking Process: Prototype
Stage 5 in the Design Thinking Process: Test

Please contact us for the full course outline, schedules and for booking a private class.

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