INNOVATION & CREATIVITY AS COMPETITIVE EDGE Thru Design Thinking: Inspiration, Ideation & Implementation

COURSE DESCRIPTION

Today, disruption is the norm and ‘innovation’ has gone beyond buzzword status to be a key strategic imperative for any organization looking for continued growth amidst a complex operating environment. Leaders are looking to embed a culture of innovation and creativity to help the organization stay agile and adaptable to tackle these complexities and stay relevant. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end-user (the customer). A design mindset is not problem-focused, it’s solution-focused and action-oriented. It involves both analysis and imagination.

Design thinking is a creative problem-solving approach used by the most successful business leaders like Apple, IBM, Google, Lego, McKinsey, and more.

In this workshop, you will learn the methods that innovative organizations use to solve problems and how to apply them in  your own work and life.

Our 1 Day Creativity and Innovation Workshop is created to deliver maximum impact for novices and experienced participants alike.

COURSE OBJECTIVES

The Design Thinking Workshop will enable you to use behavioral insights and discover the human factor in innovation.
Key benefits of attending this course:
In this course, your organization will be able to:
• Develop SuCCCCCess Skills: Collaboration, Communication, Critical Thinking, Creativity, and Clarity.
• People can learn how to use the Design Thinking Process to create value.
• Empower people to become the best versions of themselves.
In this course, your participants will be able to:
• Gain an understanding of the ‘why’, ‘what’ and ‘how’ of Design Thinking.
• Solve real-life problems by applying a structured 5-step Design Thinking process.
• Gain empathy by learning and applying ethnographic research skills.

Target Audience

This course is suitable for a wide range of professionals but will greatly benefit:
This program is designed for anyone who is interested in Design Thinking and would like to acquire skills to develop innovative
and creative solutions that are based on user needs.
Learning Session Process
This course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension, and
retention of the information presented. This includes facilitator-led discussions, small group discussions, presentations, and
role-playing exercises.
Format:
Lecture and workshop.
Pre-requisites:
None
Certificate of Completion:
The certificate will be given upon successful completion of this program.

Course Outline

DAY 1 – Inspiration / Ideation

Module 1: Introduction to Design Thinking
• Understanding the foundations and benefits of Design Thinking
• Applying Design Thinking principles to UX/UI design

Module 2: Discover and Empathize
• Framing the problem statement effectively
• Conducting ethnographic research to gain empathetic understanding of users
• Exploring learning journeys and discovering empathy

Module 3: Ideation and Reframing
• Techniques for generating innovative ideas
• Reframing the problem for creative solutions
• Designing user-centric solutions

DAY 2 – Implementation

Module 4: Prototyping and Feedback
• Building prototypes to visualize ideas
• Gathering feedback and iterating on designs
• Incorporating user-centered feedback into the design process

Module 5: Synthesis and Refinement
• Crafting a compelling narrative for your design solutions
• Testing and refining solutions based on user feedback
• Preparing for team presentations

DAY 3 – Application and Team Presentations

Module 6: Implementation and Execution
• Translating designs into functional user interfaces
• Implementing visual communication strategies effectively
• Ensuring consistency and usability in design implementation

Module 7: Team Presentations and Feedback
• Collaborative presentations of design solutions
• Peer feedback and constructive critique
• Reflection and improvement opportunities

Please contact us for the full course outline, schedules and for booking a private class.

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