Acumen IT Training, Inc.

  • +63 917 714 4350 or DUO: (02) 7971 5203
  • 11th Floor, SM Aura Office Tower, 26th Street, Mckinley Parkway, Fort Bonifacio, Taguig City, Metro Manila, Philippines
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  • +63 917 714 4350 or DUO: (02) 7971 5203
  • Main: 11th Floor, SM Aura Office Tower, 26th Street, Mckinley Parkway, Fort Bonifacio, Taguig City, Metro Manila, Philippines
    Satellite Office: 2nd Floor, Bonifacio Technology Center, 31st St. cor. 2nd Ave., Bonifacio Global City, Taguig City​
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DIGITAL MARKETING WORKSHOP

COURSE DESCRIPTION

Online Marketing is a form of marketing focused on communicating products and services through the use of digital technologies, mainly through the internet, including mobile phones and other digital medium that falls under the umbrella of digital marketing. This workshop will help explain how you can use popular social media platforms such as Facebook, YouTube, LinkedIn, Instagram and other emerging online channels to promote your business and create greater awareness about the products and services you offer.

This online workshop is primarily going to help all those participants who are into marketing, advertising and sales specifically those who aspire to pursue a career in Digital and Social Media Marketing.

Before proceeding with this online workshop, you should have a good understanding of fundamental concepts of marketing and advertising.

COURSE OBJECTIVES

  • Participants to gain new knowledge about online marketing and understand basic concepts and frameworks related to the topic that can help improve their work efficiency through the help of digital and social media marketing
  • Participants to effectively acquire new skills about social media and digital marketing that they can use to advance the workflow of their respective brands or subsidiaries when it comes to online marketing
  • Participants to understand how to take advance of digital and social media marketing and utilize it to accelerate their brand’s online visibility, engagement, and promotions.

COURSE OUTLINE

ONLINE MARKETING FUNDAMENTALS AND THOUGHT STARTERS


         Understanding the Role of Digital

  • Setting Objectives

    Consumer Insighting on Digital
  • Knowing Your Customers
  • Target Segmentation
  • Consumer Persona
  • Consumer Insight

    Content Strategy and Approach
  • Content Frameworks
  • Big Idea
  • Digital Formats

    Platform Strategy and Approach
  • Paid, Owned, Earned Media

UNDERSTANDING THE BRILLIANT BASICS

  • What is social media marketing
  • Why social media marketing is important for your brand or business
  • What are the different social media platforms?
  • When to use the right platform for your brand or business
  • How to take advantage of social media for your brand or business

 

THE SOCIAL MEDIA MARKETING WORKFLOW

  • Forming the social media team
  • Effective content planning and scheduling
  • Social media content formats
  • Social media content posting frequency
  • Understanding your social media audience

For FULL COURSE OUTLINE, please contact us.

Please contact us for the schedules and for booking a private class.

Inquire Now
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