Acumen IT Training, Inc.

  • +63 917 714 4350 or DUO: (02) 7971 5203
  • 11th Floor, SM Aura Office Tower, 26th Street, Mckinley Parkway, Fort Bonifacio, Taguig City, Metro Manila, Philippines
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  • +63 917 714 4350 or DUO: (02) 7971 5203
  • Main: 11th Floor, SM Aura Office Tower, 26th Street, Mckinley Parkway, Fort Bonifacio, Taguig City, Metro Manila, Philippines
    Satellite Office: 2nd Floor, Bonifacio Technology Center, 31st St. cor. 2nd Ave., Bonifacio Global City, Taguig City​
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FIT FOR PURPOSE (F4P)

COURSE DESCRIPTION

This class will offer you significant new insights into how to optimize the effectiveness of your business, to produce fit-for-purpose products and services that delight your customers, making them loyal to your brand and increasing your share, revenues and margins.

TARGET AUDIENCE:

This class is for executives and decision makers who set strategy and choose the portfolio of products and services offered. It is appropriate for anyone performing the following functions: strategic planning; strategic marketing; market research; product management; product design; service design; product ownership; and portfolio management.

BENEFITS:

Become better at understanding customers in order to design and deliver fit for purpose solutions.

COURSE OUTLINE

Learning Objectives

  • Understand that all products or services have design, implementation and service delivery elements.
  • Recognize and define or describe a customer purpose.
  • Learn how to segment your market based on customer purpose.
  • Understand the 4 types of metrics: Fitness Criteria (used to select your product or service in the market); general health indicators; improvement drivers and vanity metrics.
  • Learn how to report F4P Card surveys using the Fitness Box Score method.
  • Understand the two ways of learning your customers’ purposes: customer narrative relayed from frontline staff – “flying visually”; and using the F4P Card market research tool – “flying on instruments”.

 

Pre-Requisites

There are no specific prerequisites for this class. It is recommended that attendees have a business background or a role in marketing, strategic planning or portfolio management.

 

Kanban University Certified Training

Participants will receive a certificate of completion for the Fit for Purpose course. 

Please contact us for the full course outline, schedules and for booking a private class.
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