Acumen IT Training, Inc.

SOFTWARE PRODUCT MANAGEMENT

COURSE DESCRIPTION

Software Product Management is the practice of overseeing the development, marketing, and sale of a product or service. In this role, product managers collaborate with cross-functional teams to bring a product or service to market. Product Management provide professionals with the skills and knowledge to successfully manage products, from conception to launch.

This course covers topics such as market research, product lifecycle, pricing and pricing models, product launch planning, product roadmaps, and product optimization. Students will also learn how to analyze user feedback, conduct competitive analysis, and develop effective product strategy. Additionally, these courses may cover topics such as project management, product development, product design, user experience design, analytics, and technology. By taking a Product Management course, you can gain a comprehensive understanding of the process involved in building and managing a successful product.

COURSE OUTLINE

Introduction to Product Management – What is Product Management?

What is a Software Product?

What is Software Product Management?

Customer Value

Analysis – Foundations of Product Management

Customer Behavior Analysis

Customer Personas

Competition Analysis – Marketing Warfare

Environmental Analysis

Product Discovery and Product Development

Spotting the Opportunity

Product Discovery – Double Diamond Approach and Disruptive Innovation

Product Market Fit

Persona based product portfolio planning

Points of Parity and Points of Differentiation

MVP – Minimum Viable Product

Waterfall vs Agile Product Development Approach

Hybrid Product Development Methodology

Please contact us for the full course outline, schedules and for booking a private class.
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