Software Product Management is the practice of overseeing the development, marketing, and sale of a product or service. In this role, product managers collaborate with cross-functional teams to bring a product or service to market. Product Management provide professionals with the skills and knowledge to successfully manage products, from conception to launch.
This course covers topics such as market research, product lifecycle, pricing and pricing models, product launch planning, product roadmaps, and product optimization. Students will also learn how to analyze user feedback, conduct competitive analysis, and develop effective product strategy. Additionally, these courses may cover topics such as project management, product development, product design, user experience design, analytics, and technology. By taking a Product Management course, you can gain a comprehensive understanding of the process involved in building and managing a successful product.
Introduction to Product Management – What is Product Management?
What is a Software Product?
What is Software Product Management?
Customer Value
Analysis – Foundations of Product Management
Customer Behavior Analysis
Customer Personas
Competition Analysis – Marketing Warfare
Environmental Analysis
Product Discovery and Product Development
Spotting the Opportunity
Product Discovery – Double Diamond Approach and Disruptive Innovation
Product Market Fit
Persona based product portfolio planning
Points of Parity and Points of Differentiation
MVP – Minimum Viable Product
Waterfall vs Agile Product Development Approach
Hybrid Product Development Methodology